The web marketing is the set of various activities regulated by a strategic plan that use the online channel to study the market and develop trade relations, eg promotion / advertising, Sales / Distribution, customer service, through the web. The web marketing is an activity planned and conducted for specific objectives. A web marketing plan sets out the objectives in the short, medium and long term inherent […]
SEM
For SEM, or Search Engine Marketing, means all the strategic promotion activities on search engines to generate valuable traffic to web site. The SEM activities useful to mount effective web marketing campaigns follow three basic steps: the study of the reference target; the identification of keywords most used by the user for […]
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