Web Marketing

The web marketing It is the set of various activities regulated by a strategic plan that use the online channel to study the market and develop trade relations, eg promotion / advertising, Sales / Distribution, customer service, across the web. The web marketing is an activity planned and conducted for specific objectives. A plan web marketing sets the objectives in the short, medium and long term regarding a site web one one e-commerce and the allocation of a budget. It involves various skills and knowledge involves both technical and communicational, that related to marketing and web. Depending on the objectives and target to which it is addressed, usually a campaign web marketing It includes these activities:

• Indexing and positioning in search engines, THIS.
• Marketing in search engines, SEM.
• its presence in Management forum and blog.
• Campaign display targeted to placements of greatest relevance to the relevance target or sector.
• Manage ad campaigns within at least one channel belonging to social class network.
• Monitoring and possible actions for the brand reputation.
• Management blog corporate.
• Manage ad campaigns within at least a channel belonging to the class of social network.
• country DEM, O E-mail Marketing, to communicate in a personalized form towards target specific through email.