Communication

The effectiveness and efficiency of the communication

“You can not not communicate” because all behavior has value message.

Insight Revolution He knows how important it is that a message reaches the recipient and correctly.

The communication is verbal, non-verbal or para, must be clear, exhaustive, consistent, take account of emerging needs, adapted to the context, effective and efficient. It deals with different purposes everyday context, but also the advertising and public relations. It is the receiver to assign a meaning to the communication, It is the human creative potential to give meaning to everything, creating the “communication system” with its two characteristics: imagination and creating symbols.

The comunication, in a professional way, It includes an extensive set of work activities: journalism, electronic publishing, business communication, marketing, cinematography and more, all fields in which experts Insight Revolution offer their support.

Communication is one of the fundamental elements of the marketing mix, the means through which pass all the information, to raise awareness of services and projects, detect user needs, improve the effectiveness and efficiency of services, facilitate social development processes, economic and cultural, solicit, modernization of equipment and services and carry out advocacy and policy making.

Insight Revolution helps your company to structure the most appropriate strategy communication towards the various public, building the perception of service quality and represent a constant channel of listening and verification of the customer / user satisfaction.

Insight Revolution you supports with three external communication strategies:

– push Strategy: are the intermediaries to suggest the product to the consumer.
– pull Strategy: is the customer who is pushed to the purchase of the product.
– strategy Mista: the company invests equally between the end customer and distribution, for the sale of the product.

The internal communication It is adopted by the company to manage the flow of information inside; It is the main tool to share any kind of message, informational or functional. Mainly stand 3 categories:

– Top-down: the flow takes place from top to bottom, from the board management to employees, and may relate to mass communications or data destined to a single person or a group / particular sector.
– Bottom-up: the flow from the bottom, so are the employees that transmit information / requests / complaints / reports to the top management.
– A network: information is exchanged “at par” between management, management and employees, streamlining and simplifying the communication process and eliminating the hierarchization.

For your advertising campaign entrusted to Insight Revolution.